Posts by Lindsey
The Best Content for Your Website’s Footer
Often overlooked, and sometimes completely forgotten; Your website’s footer is prime real estate for your vital information, and a perfect spot for your main CTA (Call to Action). “But, if my content is engaging, I shouldn’t need a footer right?” Not necessarily. Here’s why: Even though your content is engaging and contains great information, it…
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5 Things Your Website Should Include
Websites are an important marketing, communication, and outreach tool for any business. When you think about it, all of your marketing efforts lead back to your website. Traditional advertising, social media marketing, emails, and even the links on your business card are driving traffic to your website. So how do you decide what exactly your…
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What is a Bounce Rate, and Why is it Important?
A site’s bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience. Bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate…
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The Exceptionally High Cost of Multitasking
The exceptionally high cost of multitasking – We’re all a little guilty of this. Ten minutes scrolling Facebook; responding to an email during a call; getting the kids a snack while trying to put together a blog post; it’s all the same, essentially. Right? It might sound pretty efficient, but when it boils down, it’s…
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Jenny Lee Wellness
Jenny approached me with a long list of to-do’s she needed done on her website and she didn’t have the time, or patience to do it herself, or try to figure it out. I get it, websites can be finicky. Overall, she needed help to ensure that the website worked. In the sense of…
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Escential Care Wellness Center
Escential Care is a wellness center in the heart of the village of Alden. It is run by the amazing Theresa Hoffman and focuses on whole health, mind, body and spirit. They are in the process of expanding with a non-profit in addition to adding on some various service providers. There is nothing that says…
Read MoreThe Ideal You Weight Loss Center
3 Super Simple Copywriting Tips
Whether you’re writing emails to your list, writing a sales page, or social media posts, or what have you… what you write (copywriting) is very important. Which sounds obvious – but I’m talking about the specific words you choose which will either make or break the success of your message. Check out these 3 super…
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10 Ways Your Website Is Driving Customers Away
There are a few things preemptively that will drive people elsewhere when it comes to finding your website in the first place, but that’s for another post. THIS post is all about keeping people on your website, and not scaring them away with basic web design concepts. It sounds intimidating, but I promise it’s not.…
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How to Get Google to Like You
Creating SEO-friendly content is a big part of what I do in developing my client’s websites, and there is a boat-load to understand in order to make the most of it. So, what better place to start than with the persnickity Google-machine itself? Keep reading for 7 easy ways to get Google to like you!I…
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