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Why Isn’t Anyone Coming to My Website? Exploring Reasons and Effective Solutions for Low Website Traffic
Creating and maintaining a website is an exciting venture, whether it’s for personal blogging, showcasing a business, or selling products/services. However, a common frustration among website owners is the lack of visitors. If you’re wondering, “Why isn’t anyone coming to my website?” you’re not alone. In this blog post, we will delve into potential reasons…
Read More7 Great Ways to Use a ChatBot in Your Wellness Business
In recent years, there has been a significant increase in the use of chatbots in various industries, including in the health and wellness industry. A chatbot is a computer program designed to simulate conversation with human users, using natural language processing and machine learning techniques. Chatbots can be used in various ways to enhance customer…
Read More7 Simple Ways to Create Compelling Content for Your Wellness Website
Creating compelling content for a wellness business website can help attract and engage visitors, build trust, and ultimately convert them into customers. To succeed in the health and wellness industry, a social media presence alone is not enough. Even a mediocre website is not enough! You need an incredible wellness industry website that makes it…
Read MoreWhat is a “Customer Journey”? and Why Is It Important?
A customer journey is the complete experience a customer has with an organization. It encompasses all customer interactions across all channels, devices, and touchpoints throughout every stage of the customer lifecycle – from awareness to loyalty.
Read MoreWhy Knowing Your Niche is Important
What is a niche? A niche is “a specialized segment of the market for a particular kind of product or service.” Knowing your niche is a very important aspect of running a successful business, especially in the online world. Have you ever heard the expression, “jack of all trades, and a master of none”? It…
Read MoreThe 10 Questions I Ask Every Client Before a Web Design Project
When kicking off a new project, I like to get inside the heads, minds, and hearts of the business owners I work with. To do this, I need to know a decent amount of information about your business, and what drives you. Things like target markets, goals, and where your head is at regarding the…
Read MoreThe Best Content for Your Website’s Footer
Often overlooked, and sometimes completely forgotten; Your website’s footer is prime real estate for your vital information, and a perfect spot for your main CTA (Call to Action). “But, if my content is engaging, I shouldn’t need a footer right?” Not necessarily. Here’s why: Even though your content is engaging and contains great information, it…
Read More5 Things Your Website Should Include
Websites are an important marketing, communication, and outreach tool for any business. When you think about it, all of your marketing efforts lead back to your website. Traditional advertising, social media marketing, emails, and even the links on your business card are driving traffic to your website. So how do you decide what exactly your…
Read MoreWhat is a Bounce Rate, and Why is it Important?
A site’s bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience. Bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate…
Read MoreThe Exceptionally High Cost of Multitasking
The exceptionally high cost of multitasking – We’re all a little guilty of this. Ten minutes scrolling Facebook; responding to an email during a call; getting the kids a snack while trying to put together a blog post; it’s all the same, essentially. Right? It might sound pretty efficient, but when it boils down, it’s…
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