Welcome To The Blog
Why Knowing Your Niche is Important
What is a niche? A niche is “a specialized segment of the market for a particular kind of product or service.” Knowing your niche is a very important aspect of running a successful business, especially in the online world. Have you ever heard the expression, “jack of all trades, and…
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The 10 Questions I Ask Every Client Before a Web Design Project
When kicking off a new project, I like to get inside the heads, minds, and hearts of the business owners I work with. To do this, I need to know a decent amount of information about your business, and what drives you. Things like target markets, goals, and where your…
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The Best Content for Your Website’s Footer
Often overlooked, and sometimes completely forgotten; Your website’s footer is prime real estate for your vital information, and a perfect spot for your main CTA (Call to Action). “But, if my content is engaging, I shouldn’t need a footer right?” Not necessarily. Here’s why: Even though your content is engaging…
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5 Things Your Website Should Include
Websites are an important marketing, communication, and outreach tool for any business. When you think about it, all of your marketing efforts lead back to your website. Traditional advertising, social media marketing, emails, and even the links on your business card are driving traffic to your website. So how do…
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What is a Bounce Rate, and Why is it Important?
A site’s bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience. Bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving. More…
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The Exceptionally High Cost of Multitasking
The exceptionally high cost of multitasking – We’re all a little guilty of this. Ten minutes scrolling Facebook; responding to an email during a call; getting the kids a snack while trying to put together a blog post; it’s all the same, essentially. Right? It might sound pretty efficient, but…
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3 Super Simple Copywriting Tips
Whether you’re writing emails to your list, writing a sales page, or social media posts, or what have you… what you write (copywriting) is very important. Which sounds obvious – but I’m talking about the specific words you choose which will either make or break the success of your message.…
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10 Ways Your Website Is Driving Customers Away
There are a few things preemptively that will drive people elsewhere when it comes to finding your website in the first place, but that’s for another post. THIS post is all about keeping people on your website, and not scaring them away with basic web design concepts. It sounds intimidating,…
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I Don’t Buy into Writer’s Block. Do you?
I intend to provide ease and peace of mind in this blog post. As a professional communicator, I’ve worn many “helmets” over the years. Yes, helmets, not hats. I chose helmets instead of hats because one tiny writing or communication error, and just like that, you’re down! A hat ain’t…
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Why things have felt so hard and how to find your business flow
In the first 4 years running my wellness business, I was spending so much $$$ on courses to learn the next strategy that would finally make my business a success. I found myself doing the same niche exercise over and over again…squeezing myself into the box of holistic pain care…
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Color Coordination – Pantone Color Trends of 2021
with Mei Yee Leong Selecting the right colors for your designs is essential to portraying the correct tone, mood and overall look and feel. Blue can convey harmony, tranquillity, green can convey health and vitality and yellow can convey joy and happiness. Colors should also be chosen, based on color…
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How to Get Google to Like You
Creating SEO-friendly content is a big part of what I do in developing my client’s websites, and there is a boatload to understand in order to make the most of it. So, what better place to start than with the persnickety Google machine itself? Keep reading for 7 easy ways…
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