Happy New Year and welcome to 2018!
Every new year starts with new resolutions. Most resolutions are based on bettering oneself with manageable health and wellness goals. As a wellpreneur this is an ideal time to reap the benefits of every one’s interest in bettering themselves by promoting your services and products.
You can easily promote any sales or deals you’re running, by taking advantage of the built in (or free add-on) features on your website.
Let’s say you’re running a sale on your health coaching services for the month of January, to help everybody with their New Year’s resolutions. One very easy way to promote this would be to set up a pop up on your website notifying new visitors of your amazing sale!
Collect interested people’s email address’s and have them sign up for mailing list specifically for that sale.
Set up an automated email to get sent directly to their inbox with a link to sign up for your discounted services. Include your coupon code in there too, as an added incentive to sign up for your list.
In addition to this, if you already have a healthy email list, it would be easy enough to come up with a campaign for your existing subscribers. Email is one of the most effective channels for staying front of in front of your clients but it takes a decent amount of work. The amount of work is worth the reward as it allows you to stay on top of mind with your past clients and future prospects. Set up an email blast to your existing customers, notifying them of new classes, services, products, or promotions you have!
Another way to promote your sale would be to run an ad on Facebook or Instagram. With these social media networks, you can target people based on demographics such as age, gender, relationship status, education, workplace, job titles, and so much more. You can easily pick out your ideal clients based on location, interests, and purchase behaviors.
Taking all of these features into account allows you to specifically target people who are most likely to buy from you.
You can even plan ads that only reach out to your current fans on Facebook. So if you have a loyal following already, this is a great option for you.
While you’re worrying about everyone else’s resolutions, don’t forget to make a few for yourself and your business. Always strive to be a better version of yourself each and every day.
According to Inc.com the top six entrepreneurial resolutions are as follows:
- realign long-term goals
- never eat alone
- be mindful
- build your personal brand
- encourage sustainable growth
- improve internal communication
While not all of these may be applicable to you or your business, perhaps they’re a good launching point.