Do you struggle with gaining traction (getting visitors and new viewers) to your website? If your website was built properly, you already have the very foundational SEO work completed on your website, BUT did you know that SEO is an ongoing task that you should be keeping up on? Even if it’s only 20 minutes every week to continuously make improvements to your website, you’re already going to be way ahead of the competition.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
In order to take full advantage of that searching you need to optimize your website. How, you ask? Stick around and I’ll share with you my top 5 favorite SEO tools for Health and Wellness brands.
1. Yoast SEO
Yoast SEO has both a free and paid version for WordPress websites, and is a super intuitive plugin to use. While Yoast, or any other tool doesn’t directly determine your Search Engine Page Results, (SERPs), it is a solid tool to implement to help you get as close as you can to perfection in your SEO efforts.
With green, yellow and red lights grading each page’s content, you can make adjustments, page by page on your website to organically increase your on page SEO. You get graded on both your keyword integration, as well as your “readability”. If something is too complex for an average reader, they’ll downgrade your page score. By simplifying things, making content easy to understand and digest, you get better scores. Go get those green lights! (To a healthy extent – on some pages, you will not be able to get a green light due to limited content! – green lights are not a hard and fast rule for scoring your pages)
The Moz toolkit is so much fun to use. (#nerdalert). Not only can you get site audits, rank tracking, backlink analysis, and keyword research, but they even have a Moz Chrome Extension.
This handy little tool gives you one click access to see all of the readable on-page elements of your website. From your page title and meta description all the way down to your alt tags on every image. This gives you all the insights on where to improve on each page.
This also gives you insights into markup, which we will go over in a later section, so read on!
3. Google Analytics
If you’re not using Google Analytics (GA) already, you need to sign up for this TODAY. It’s another free tool for your SEO and website traffic toolbox, and it is indispensable. Most reporting tools use GA to report your stats back to you using the GA API (Application programming interface, a fancy way of describing how your website’s servers connect with Google’s servers to share vital information. It’s more complicated than that, but that’s another topic entirely.) Needless to say, just connecting to GA on your own is worth the 5 minutes it takes to set up.
Not only does GA report back to you ALL THE THINGS, you can customize your views with reports to get you specific data that relates to your niche. A great article on this can be found here.
4. Google Search Console
The focus of the Google Search Console tool is “search” and “optimisation”. It only makes sense that GSC makes the top 5 free SEO tools for every health and wellness brand’s website.
One can gain some really great insight by just glancing at the dashboard, but this is one area where upkeep is required. You will regularly get reports and notifications on if there are errors or issues with your website, and you will be asked to go in and fix these manually. Once you fix them, you go back and ask them to reassess your website to make sure they’re seeing it resolved as well. By keeping on top of these issues, you’re preventing penalties against your website’s rankings.
To avoid a penalty in search engines, GSC is your best option.
One of the most important datasets is the link data. (Search Traffic → Links to Your Site → More). Staying up to date with toxic backlinks is one of the most important defensive actions you can take.Neil Patel | neilpatel.com
Google Search Console is probably as indispensable as Google Analytics when it comes to SEO. You just needed to know about it to be able to deploy it for your website. 😉
5. Schema Pro
Schema Pro is another WordPress plugin with both a free and paid option. (Schema being free, and Schema Pro being paid). While Yoast SEO claims to have schema integration in their plugin, it doesn’t add schema markup to the actual content of your posts, pages, or custom post types. The markup of your website is important enough for the redundancy of an additional plugin to be a necessity.
Yoast SEO is, at its core, an all-in-one tool to help you optimize the basic on-page SEO elements for your site like:
- Meta information
- Keyword density
- XML sitemaps
- Content quality
- Internal linking structure
- Basic schema markup for limited uses
Schema Pro, on the other hand, is entirely focused on doing one aspect of SEO, schema markup, really well.
6. BONUS: Blkwtr Website Audit
Assuming you already know about it, The Blkwtr Website Audit is your all in one tool for learning how to improve your already existing website.
In your free website audit, you get professional and actionable insights on how to make improvements on:
- your sitemap
- site structure
- broken links
- social integrations
and so much more to give you an overall view of the health of your website along with an action plan of what you can do to make improvements.
In conclusion, you’ll probably need to invest some money into your SEO to see important data like heat maps, backlink analysis, and rank reports. But when you’re just getting started on improving your SEO, these free tools will give you the boost need to take your next, most important, and actionable steps.
What are some tools you love using to improve your wellness website’s SEO?