What is a niche? A niche is “a specialized segment of the market for a particular kind of product or service.”
Knowing your niche is a very important aspect of running a successful business, especially in the online world.
Have you ever heard the expression, “jack of all trades, and a master of none”? It means that a generalist can do everything “just ok”, while a specialist does one thing exceptionally well. The same holds true when you’re an online business owner in the health and wellness industry. Knowing your niche makes all the difference here.
When knowing your niche, allows your ideal customers to identify your product and brand, and know that your offer suits their needs. Additionally, focusing on a smaller target audience lets you concentrate on the quality of your customer service and establish a long-lasting relationship.
So why is it important to know your niche exactly?
Carving out your own niche market and positioning your brand as the “go-to” for a specific need not only establishes your credibility over competing providers but also results in a more focused business. From your USP (Unique Selling Proposition) to service extensions, focusing on a niche market makes it easier for the right customers to say, “SIGN ME UP!”
Other benefits include:
- Reduced Competition
- Become a Sought After Expert
- It helps You Find Your Ideal Clients/Customers
- Easier Marketing Strategy Creations
- Increased Focus Reduces Overwhelm and Burnout
- You Will Make Smarter Decisions for Business Growth
- Niches Encourage Collaboration Instead of Competition
How do I find my niche?
Nearly every market can be further refined, or divided, by the specific needs and preferences of its people. Some of the most common ways to define a niche are based on:
- Price (luxury, moderate, discount)
- Demographics (gender, age, income level, education level)
- Level of quality (premium, handmade, economical)
- Psychographics (values, interests, attitudes)
- Geographics (residents of a certain country, city, or even neighborhood)
Knowing your niche is easy. In order to find your own niche, layout which of the above points can be determined based on the people that you’d love to work with the most, and write it down. You should be able to get pretty specific on your niche, which will allow you to speak to those people directly in your marketing (and thus, your web design content).
What is an example of a niche?
It’s important to know that a niche can be too broad. Targeting “everyone” is not a niche. Targeting “small business owners” also isn’t a niche.
There is a wide range of niches, but here are some examples of appropriately specific niches:
- Personal trainer for local senior citizens who want to have more energy and want to workout
- Yoga teacher for new mothers and their babies
- Nutritionist for middle-aged men in Chicago who are facing a chronic disease or chronic health issues
- Online blogger for holistic-minded families who want to make mealtime healthy and simple
- Health and wellness coach who runs online groups for menopausal women who want to feel better
- Meditation teacher for local cancer patients who want to discover calm and healing
- Natural health retail shop owner, selling supplements to support busy professionals
- Whole foods chef for international yoga wellness retreats
Now that you have this information, apply it to your own business.
Knowing your niche changes everything.
Print out your ideal client/an outline of your niche and pin it up somewhere you’ll see it every time you go to write content for your business. It doesn’t matter if it’s a comment on a blog, or something as simple as a tweet. Keep your niche in the forefront of your mind when you’re creating content, and you’ll ALWAYS be speaking to YOUR people. When you speak to YOUR people, it’s highly likely they’ll pay closer attention, interact with your business, and eventually give yo their money (for products, services, etc.).
What is YOUR niche? Comment below and let me know. I love to hear from you!